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Nationwide (France)

Role Overview:
Fantastic new Senior brand Manager role based in Paris.

A marketing pro: you have deep knowledge and a strong track record creating and executing marketing or brand campaigns to distill product positioning to the right audiences and focused on delivering value to players in unique and memorable ways
Strategic and insight-informed: your foresight is 20/20, enabling you to get a jump on future trends and shifts with seer-like accuracy; you anticipate consequences, creating breakthrough strategies and plans and back up those strong marketing instincts with meticulous analysis, metrics, and stats
An idea machine: your brainstorms make other brainstorms look like headsprinkles or braincloudies with a chance of scattered showers; you believe creativity blocks are for amateurs, and easily make connections where others see chasms
A communicator: you're comfortable collaborating, whether in the hallway or via email, in-game chat or messenger pigeon
Player-focused: you're a lifelong gamer who's passion for games, helps you stay focused on initiatives that make the difference to the players in and out of the game
A self-starter: whether you're working on a new campaign or mastering a new champion, it's always been your prerogative to learn, practice, improve and repeat; that work ethic keeps you going, even when the way forward isn't clear
You will:
Brief agencies and coordinate activities across all areas of the marketing mix (digital, PR, media, promotions, partnerships, etc.) to ensure best marketing plans in France
Be responsible for the promotional plan construction with agencies and assets delivery ensuring best in class practices
Track and review performance of each marketing campaign, including post-release campaign analysis report
Establish and use KPIs to help us hand-craft marketing solutions that meet player's expectations

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