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Live Ops Brand Manager
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16 November 2015

Role Overview:
F2P strategy game that is fantastic to say the least!

Key Responsibilities

Own budget, strategic marketing plan and asset creation, implementation and post-execution analysis

Execute campaigns in close conjunction with strategy direction from the Brand Director, Product Manager and implementation with the central marketing team and on-going community promotion with the Community Management team.

Develop close, daily working relationships within the Live Ops Managers,

Compile and analyse regular reporting on the sales and promotional performance

Compile and analyse regular reporting on the acquisition rate performance of marketing spend and internal game structures

Work closely with central product managers

Contribute to, manage and identify potential key 3rd party partnerships, ensuring directly profitable or co-promotional relationships are upheld and effective.

Work closely with the Community team to identify and execute distinct community building and maintenance activities and strategies to provide a solid and healthy community base.

Proactively perform other marketing and communications tasks in line with the needs of the product and the studio as a whole as required, playing a significant part in the success of the dev team in general.

Knowledge, Skills and Experience

Previous experience of F2P consumer acquisition practices and product launches.
Previous experience and current understanding of the digital games retail space.
Demonstrable experience of current online marketing standards and practices.
Previous experience of planning and buying media either independently or via agencies.
Excellent project management and planning skills.
A motivated self-starter with demonstrable experience of authoring creative marketing plans.
Current and on-going knowledge of competitor products and campaigns within the industry.
Strong relationship building and communication skills.
Strong writing and reporting skills.
Strong verbal and presentation skills, to all sizes of audience.
Willingness to travel.

This position is 12 month fixed-term contract position, with the potential to extend as required by the business.

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